"The urge to create has never been stronger, and the ability to create is unprecedented, yet a new global study shows that most people feel they are not living up to their own creative potential," said Shantanu Narayen, president and CEO of Adobe, in a prepared statement. "We challenge the notion that creativity is reserved for an elite few, and believe that no matter what you do, everyone has the potential to be creative."
Globally, there's widespread agreement with that sentiment, according to the results of the research, published in a report.
It found that, worldwide, 73 percent of respondents agreed that, "as a country, we are not living up to our creative potential." That sentiment was a bit stronger in the United States in particular, at 82 percent. Similarly, worldwide, 59 percent of respondents said their educational systems are stifling creativity. In the United States, that figure was 62 percent.
"One of the myths of creativity is that very few people are really creative," said former education professor, author, and TED speaker Ken Robinson, in a statement released to coincide with the report. "The truth is that everyone has great capacities, but not everyone develops them. One of the problems is that too often our educational systems don't enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we're draining people of their creative possibilities and, as this study reveals, producing a workforce that's conditioned to prioritize conformity over creativity."
Other findings from the study include:
- 70 percent of Americans agreed that, "as a culture, we take creativity for granted" (versus 52 percent worldwide);
- 72 percent of Americans said that "creating online is part of our culture: (versus 61 percent worldwide);
- 72 percent of Americans also said they believe that there is increasing competition to have what they create get noticed, versus 63 percent worldwide;
- Only half of Americans said they're being increasingly asked to think creatively at work (versus 55 percent worldwide), while 80 percent said there is increasing pressure to be productive rather than creative in the workplace (versus 75 percent worldwide).
Para ver el estudio, oprima aquí.
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